Enhancing FogP for Industry Elegance
In 2021, F&P unveiled a new brand identity, and thus they desired a corporate website that matched their new identity as well as improved user experience. I conceptualised and designed the website to incorporate the brand's newly introduced pastel colour palette and its elegant serif font. To further solidify F&P's online identity, I established a comprehensive design system. This foundational framework comprised a diverse array of components and styles, ensuring a consistent and scalable visual language across all digital platforms. Additionally, I enriched the brand's digital experience by designing and creating animated illustrations. These vibrant and playful visuals added a dynamic, engaging layer to the platform, enhancing user interaction and storytelling.
In collaboration with a UX Designer, we overhauled the website's structure to enhance navigation, creating a more intuitive and versatile browsing experience. Our efforts also focused on refining the content organization to more effectively showcase F&P's offerings. This restructured approach positioned the platform as a pioneering space for exploration and knowledge within the industry, inviting users to engage deeply with the content.
Our redesigned website delivers a flexible and elegant user experience, creating a balance between bold and gentle visuals. We enhanced the platform's structure and navigation, and uplifted its identity with a comprehensive design system, five core page layouts, and a series of animated illustrations. This unique, revamped platform not only inspires its users but also establishes a distinctive presence that reflects the industry's framework.
