Trackunit – Constructing a New Brand Identity
Trackunit had grown into a SaaS company servicing the needs of the entire ecosystem of construction. Positioning themselves as thought leaders and facilitators in their industry, we wanted to capitalise on the immense digitalisation of the construction industry. With this, we aimed to update their identity and strategy to better reflect their current and future mindset.
Through strategic research, design exploration and a deep understanding of their aspirations, we crafted a human-centric and optimistic visual identity that perfectly encapsulated their essence. The result was a compelling and contemporary brand image that resonated with Trackunit's mission to drive digital innovation in the construction sector.
This revamp of the brand identity involved the recreation and design of various print and digital materials – from CVI guidelines, product instructions, to even their corporate website. You can see a preview of all the various assets and materials created in the above showreel.